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Become a leader
of in-play betting

Accelerate your growth & revenue
with Simplebet technology



Increase fan

Lightning-fast data to
generate odds, increase uptime,
and offer more in-play bets.

Start today

makes a
BIG impact

$2.7 billion
Handle Driven
90 million
Bets Processed
Hold Percentage
As of November 2023

The world's top sports brands
run on Simplebet

Trusted by more than half
of U.S. sportsbooks

is about instant gratification

Next pitch. Next shot. Next play. Introduce fans to the instant gratification of betting on the game's big moments. Our machine-learning models create odds, reprice, and result as action happens.

How it works

Models create and reprice odds in real time for a variety of betting markets.

Where it works

We offer markets for NFL, MLB, NBA, College Football, College Basketball Indoor Football League, and LIV Golf.

Who it's for

Sportsbooks, media companies, gaming enterprises, and sports leagues

Best-in-class products to improve your live data and betting technology

Game Tracker


Offer bets on the moments that matter to fans.

Fast, automated live pricing that keeps fans betting on every play

Automated pricing on 150+ markets across 7 sports

99+% uptime and unrivaled
speed and accuracy

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Launch a full-scale Sportsbook
your way.

Launch a standalone app or integrate an in-play betting experience into your existing product

GLI-certified and fully compliant betting platform

Manage your sportsbook, your way with our robust admin tools

Platform partners get our latest products first with no additional integration work

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Boost engagement with our free-
to-play games.

Attract new fans with custom contests and giveaways built to drive in-play engagement

Increase watch time
and retention by 20%

Generate revenue through sponsored games and
targeted ads

Learn more

Game Tracker

Increase in-play handle and differentiate your product with our low-latency game trackers.

Allow your fans to follow every play with under 3-second latency

Detailed drive and play history to inform users' bets

Beautifully animated plays improve sweat and betting experience

Learn more

We obsess over
ease of integration

We’ll walk you through a plan to integrate our bets and other products to get you live by your desired date.

We’ll set you up with the tools to QA, let you decide which markets you integrate, and evaluate our product without writing any code.

We’ve carefully crafted our testing environment to give you access to live and historical games.

Request doc access

Dedicated testbed

Our team will set you up with a dedicated integration environment, give you access to our replay tools and integrate our market feed into your feed management system.

Replay Tools

We run end-to-end tests against historical games to check any edge cases like how triple plays result or what happens when calls get challenged.

Technical Support

Dedicated technical support to help you every step of the way. Our design team can assist with UX and our regulatory team helps you stay compliant.

This is your

Let’s Talk