Become a leader
of in-play betting
Accelerate your growth & revenue
with Simplebet technology
The world's top sports brands
run on Simplebet
Trusted by more than half
of U.S. sportsbooks
is about instant gratification
Next pitch. Next shot. Next play. Introduce fans to the instant gratification of betting on the game's big moments. Our machine-learning models create odds, reprice, and result as action happens.
How it works
Models create and reprice odds in real time for a variety of betting markets.
Where it works
We offer markets for NFL, MLB, NBA, College Football, College Basketball Indoor Football League, and LIV Golf.
Who it's for
Sportsbooks, media companies, gaming enterprises, and sports leagues
Best-in-class products to improve your live data and betting technology
Offer bets on the moments that matter to fans.
Fast, automated live pricing that keeps fans betting on every play
Automated pricing on 150+ markets across 7 sports
99+% uptime and unrivaled
speed and accuracy
Launch a full-scale Sportsbook
Launch a standalone app or integrate an in-play betting experience into your existing product
GLI-certified and fully compliant betting platform
Manage your sportsbook, your way with our robust admin tools
Platform partners get our latest products first with no additional integration work
Boost engagement with our free-
Attract new fans with custom contests and giveaways built to drive in-play engagement
Increase watch time
and retention by 20%
Generate revenue through sponsored games and
Increase in-play handle and differentiate your product with our low-latency game trackers.
Allow your fans to follow every play with under 3-second latency
Detailed drive and play history to inform users' bets
Beautifully animated plays improve sweat and betting experience
We obsess over
ease of integration
We’ll walk you through a plan to integrate our bets and other products to get you live by your desired date.
We’ll set you up with the tools to QA, let you decide which markets you integrate, and evaluate our product without writing any code.
We’ve carefully crafted our testing environment to give you access to live and historical games.
Our team will set you up with a dedicated integration environment, give you access to our replay tools and integrate our market feed into your feed management system.
We run end-to-end tests against historical games to check any edge cases like how triple plays result or what happens when calls get challenged.
Dedicated technical support to help you every step of the way. Our design team can assist with UX and our regulatory team helps you stay compliant.